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Transportation Demand Management

What is Transportation Demand Management?

Transportation Demand Management (TDM) is a set of strategies for maximizing travel choices and reliability by increasing the ways people and goods get around. Effective implementation of TDM reduces travel demand by changing behaviors, particularly at peak commute hours. Galloway specializes in this multimodal approach by designing convenient alternatives to driving. Our experience in TDM results in solutions that benefit our clients, customers, and communities.

TDM Planning and Implementation

Galloway’s TDM team is a leader of transformational TDM implementation. From planning to realization, we work with clients to create solutions that generate fewer trips, give people more travel choices, reduce congestion, and improve lives through access and mobility. Ridesharing, walking, biking, transit and telework, and micromobility facilities are just a few solutions. It is all about giving people choices, building their awareness of their options, and helping them test the system to establishing normal practices. With Galloway, one size does not fit all. We are making positive behavioral changes by reducing vehicle congestion and improving people’s lives through access and mobility.

From our regional office in Bethesda, MD, Galloway’s TDM professionals manage programs across the United States. And with our in-house team of transportation engineers and planners, we are equipped to deliver outcome-based designs to provide the full range of services, from planning, to implementation, to measurement. This practice is a natural extension of our expert Transportation Engineering & Planning. TDM fosters transit-oriented development, complete streets, walkable activity centers, livability and sustainability initiatives, and integrated corridor management. Our approach empowers people to take advantage of alternative modes while enhancing quality of life.

How Galloway Brings Successful TDM to Your Project

Our tried-and-true approach to implementing TDM is outcome-based and structured to help you achieve your transportation and organizational goals.

WE PLAN

for success

  • GIS analysis
  • Hospital campus plans
  • Parking demand management plans
  • Regional TDM long range plans
  • Site specific TDM action plans
  • Site specific TDM strategic plans
  • Transportation management (TMA) feasibility studies & strategic plans
  • University campus plans

WE CREATE

the strategy

  • Campaign development
  • Marketing collateral
  • Market research
  • Program branding
  • Program websites
  • TDM program development
  • TDM program training

WE MEASURE

the results

  • Annual TDM program reports
  • LEED ND compliance alternative commute Surveys
  • Program audits
  • Transportation surveys
  • Site specific TDM action plans
  • Site specific TDM strategic plans
  • Transportation management (TMA) feasibility studies & strategic plans
  • University campus plans

WE ENGAGE

with your audiences

  • Commuter outreach
  • Employer outreach training
  • Events
  • TDM outreach

ActiveScore Accreditation

Galloway’s ActiveScore Accredited Professionals (APs) advise properties on how to improve and market their active transportation facilities. ActiveScore certification helps set properties apart from the competition via a tangible measurement and assessment of their active transportation facilities. An AP helps ensure that all the necessary infrastructure and tenant engagement services are in place to inspire and support active transportation.

Contact

Courtney J. Menjivar


TDM Team Manager
Principal

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Courtney J. Menjivar

  • TDM Team Manager
  • Principal

Courtney Menjivar helps businesses, developers, and communities navigate the increasingly complex challenges of transportation, parking, and tenant satisfaction with a focus on accessibility and connectivity. She is a recognized expert in transportation demand management (TDM), a discipline which works with existing infrastructure to reduce reliance on single-occupancy vehicles, giving more transportation choices to commuters and raising the value of real estate developments by building customized multimodal systems.

With 20 years of experience in research, planning, analysis, and community outreach in Australia, Canada, and the United States, Courtney helps communities modernize their approach to transportation and guides businesses through regulatory frameworks that are changing the nature of how the commercial real estate sector manages transportation. She leads teams that identify and implement new transportation sources in order to lower costs, reduce the need for parking, and leverage transportation for competitive advantage.

Courtney and her team help developers and other CRE sector enterprises optimize their business models by integrating technology-based solutions, bridging the “last-mile” connection, and tapping into underutilized transportation amenities, such as:

  • Designing and implementing a comprehensive communications, wayfinding, and marketing program for a major transit-oriented, mixed-use community undergoing redevelopment which features the largest shopping center in the Washington, DC region. This program built multimodal transportation choices and internet-based communications systems into the existing network, earning a “Best Workplace for Commuters” award.
  • Conceptualizing and implementing multimodal transportation programs for both established and growth-stage technology companies undergoing major office relocations.
  • Improving the marketability and tenant experience at a new mixed-use development by improving access, providing more transportation choices, and delivering effective commute assistance to current and prospective tenants. This project included the use of lower-cost, geofenced ride-hailing services to improve access to transit and comply with regulatory requirements.

Courtney speaks, organizes, and participates in industry gatherings to promote and identify new ways to solve transportation and parking challenges, including webinars and industry panels on CRE issues, college transportation, and transportation demand management.

Marie Cox

TDM-CP
Sr. TDM Project Manager
Associate

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Marie Cox

  • TDM-CP
  • Sr. TDM Project Manager
  • Associate

Marie Cox is an accomplished project manager and sustainable mobility consultant who helps communities and workplaces shape the future of transportation through empowering individuals with mobility choices. Marie works closely with commercial and residential real estate properties and developments (such as in Arlington, VA, Alexandria, VA, Fairfax County, VA and North Carolina) to leverage transportation programs and amenities and meet local TDM requirements to enhance sustainability, gain a competitive advantage, and attract tenants.

With over a decade of experience in client service, consulting, and transportation demand management (TDM), Marie thinks strategically about commuter programs and transportation options and amenities, leveraging data to develop or enhance campaigns that influence commute behavior to solve challenges and achieve goals that are important to her clients. Having lived without a vehicle for over 10 years, she is able to understand barriers residents and employees may experience when trying a new commute and opportunities to overcome obstacles in order to create sustainable behavior change.

In recognition of her expertise in TDM and mobility management, Marie received the 40 Under 40 award from the Association for Commuter Transportation (ACT) and was accepted to ACT’s ImpACT! Leadership Program. She also was one of the first individuals nationwide to be designated as a Transportation Demand Management Certified Professional (TDM-CP) and served as Chair of the Commuter Connections Employer Outreach Committee for the Metropolitan Washington Council of Governments.

Marie regularly gives presentations and leads training programs before a wide range of groups in the real estate, development, and transportation fields, from smaller group training sessions to large corporate audiences.

Linsey Burch


TDM Project Manager
Associate

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Linsey Burch

  • TDM Project Manager
  • Associate

Linsey Burch is a seasoned TDM professional with a proven track record of delivering successful outcomes across various projects within the commercial and residential real estate sector for over 9 years.

Linsey’s contributions to the industry have earned her recognition as one of its rising stars. She was honored with the 40 Under 40 Award from the Association for Commuter Transportation (ACT) and has actively participated in the organization’s inaugural ImpACT! Leadership Program. Additionally, Linsey has showcased her expertise by moderating and speaking on panels at the ACT International Conference.

Beyond her professional achievements, Linsey is a valued community member, dedicating her time and efforts to various initiatives aimed at uplifting and empowering our local communities. Her unwavering commitment to excellence, coupled with her passion for community engagement, sets her apart as a true leader in both her professional and personal endeavors.

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